Integrate your content distribution efforts with other team members or departments and I promise your content will be more successful. Kelly Smith is an experienced writer working at CourseFinder. In this case, wait until Tuesday to launch this campaign on Google+. Simply put, they are people who have the power to affect purchase decisions of others. With so many social networks to post content online, it's hard to decide which platform will help companies reach their business goals. Here are a few things to consider when selecting social networks that will effectively spread the word about your brand: Before making your first move, be sure to have a clear idea on several issues. Make sure you are always re-engaging your fans. As Matt was interviewing Bieber, he had Justin tweet his first couple of tweets. This will help your content rank higher in the Pinterest feed. If you're participating in social networking, it means you're using social media sites, also known as social networks, to connect to others. This is an example of the group I would use to not only create content, but help distribute it. A content distribution team has huge responsibility to color the social presence of a company in the right light. Over time it can provide huge leverage and marketing independence if done right. In every campaign, define your key metrics to focus on and ask yourself: What I am hoping to achieve? Decide which networks to use. © Progrexion Holdings Inc. All Rights Reserved. If increase in sales is your goal, are you getting more sales? In order to do this, you must ask yourself: Timing is your friend. Formed around the concept of collecting visuals on virtual bulletin boards, Pinterest is a giant in the making. Facebook? Examples of key metrics to focus on for social media include: Audience engagement, reach, and brand exposure (also referred to as share of voice). Twitter is busy, and in order to get the most out of it, brands need to tweet at least a few times a day, which, despite the short length of the updates, can be quite a lot. Most social media platforms have a “trending now” aspect to their network. For an overview of when people are most active by network, and for general guidelines on how often to post, consult this post. As the old saying goes: “Make new friends, but keep the old.” And always reward your brand advocates. What these stats represent, is the incredible power social media has over purchasing decisions, especially when users are influenced by a trusted person. Encourage your team members and departments to share your campaign or content with their friends, get your stakeholders excited about your content, send paid traffic to your content and make sure your biggest asset: Your fans and your customers, know about your campaign – they will share will their networks and let the magic happen. This is part of the social network world so you should keep that in mind when choosing a service. If today’s young adults continue using social media throughout their life, then it’s likely that social media will continue growing rapidly as internet adoption expands throughout lower-income countries . Here is a list of 7 reasons why you should consider using one. Be sure to keep in touch via Twitter, Linkedin and/or Facebook in the meantime. The point of this story is to find the Bieber (or Influencer) of your industry. Some of the most popular social media sites are Facebook, Twitter, Instagram, Snapchat, LinkedIn, and Pinterest. For example, your post frequency and volume can be much larger on _____ than other networks. If your influencer likes your content, their audience will too, and so on and so forth. Don’t be afraid to reach our to your influencers directly. Getting your online content noticed and out to end users is becoming increasingly difficult. act of promoting content to online audiences in multiple media formats through various channels For examples , on Facebook, your business should post less frequently and publishing more personal messages, while on LinkedIn, a social platform for professionals, your posts should be more informative. This will get your team members excited to work on another campaign with you, and you can use this as a transition to another project! Tips for Organic Social Distribution: When to post and how often varies by network. Connect with target audiences using hashtags to make your tweets searchable and relevant. But be careful, to be successful with social media marketing you have to fully understand the one social network you want to use for your marketing. YouTube? Pinterest? Content Distribution, in this instance, it is the delivery of content using the Internet to bypasses conventional physical distribution methods, and is typically applied to freestanding products, such as downloadable content. Avoid cold call pitch letters, and introduce yourself to the influencer at least four weeks in advance of the campaign. The process of content sharing among the social and distribution networks is beneficial and should be automated as much as … Using Social Media For Content Distribution: Which Network Is Right For Your Business? Twitter, on the other hand, is designated for customer service.” Your job here is to keep an eye on your KPI’s. You should start seeing results right away, small or large. You’re planning to post on Google+, among other social networks. For most brands, Influencer Targeting will not be as easy as asking Justin Bieber to tell his millions of followers to follow your brand or share your content. Benefit Cosmetics’ social media manager, Angela Purcaro, told eMarketer: “For our makeup tutorials … we’re all about Snapchat and Instagram Stories. Most Pinterest posts have a shelf life before they stop driving much traffic. Once you determine which influencers you are going to go after, create content that is specifically designed for them. Consider sharing video content. Every brand will have different performance indicators, because every brand has a different goal in order to increase their bottom line. Social Networks Explained . Social media giants offer dispersed audiences – a small social network with highly engaged users is simply much more valuable. 1. Get our top articles delivered straight to your inbox each week. Here are the top 3 tools I love using. I’ve had content that I was really excited to launch, but it didn’t truly go viral until I started targeting the group, that this content was designed for, with targeted ads. On the flip side, I’ve had campaigns go viral before ever sending paid traffic. Included among the many social networks, are a myriad of video sharing site and generally communities where the content is generated and shared by the user. Every day, they generate 500 million tweets. Research Your Sector. How is your content living up to your performance indicators? If the head of your department walks up to you and wants to you how the campaign is performing, you should be able to give him or her clear performance stats. One metric I like to keep an eye on is my engagement rate on Facebook, which shows me the percentage of fans that are engaging with the brand on Facebook. | Content Promotion News & Insights. Today, it has 302 million active users, and 80 percent of them are on mobile devices. In fact, platforms like Facebook and Twitter have become integral parts of brand awareness, content distribution, lead generation, and customer … Join Over 40,000 of Your Industry Peers Who Receive Content Marketing News and Updates. Keep all four of these answers in mind as you proceed into content creation. Using the rugby example, on Facebook you could target people who like other leading rugby fan pages. Our chart here shows the proportion of people aged 16 to 24 who use social networks across a selection of countries. This infographic, created by Kent State University… When launching a campaign, or just posting daily content, use these to your advantage. You’re planning to post on Google+, among other social networks. This equation can be used across other social networks as well. In B2C spending, members of a peer group act as influencers. 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